After discovering her passion for entrepreneurship Michelle embarked on opening her very own medical fitness business O'Brien Fitness. O'Brien Fitness is a Local and Online Medical Fitness Business that offers Personal Training, Custom Workout and Nutrition Programming, Wellness Coaching & Corporate Wellness Consulting.


Michelle is a highly sought-after medical fitness expert. Many of her clients are physicians, medical specialists, fire & paramedic, police and other law enforcement. Her client base extends to schools, public health and one-on-one private client coaching. Michelle takes an interdisciplinary approach with other health care providers and collaborates with her clients' cardiologists, pulmonary specialists, chiropractors, naturopaths and physiotherapists. It is through her professional collaborations that she provides superior coaching, offering a Total Body Approach to the health and well-being of her clients.


O'Brien Fitness has been featured on the cover of the Spring 2018 Edition of Fitness Business Canada Magazine for her innovation in the Online Health and Wellness Coaching space. Michelle was again just recently featured in the Spring 2019 Edition for her success as a Global Online Coach. Michelle's diverse client roster extends from Vancouver, Canada down to Buenos Aires, Argentina to Frankfurt, Germany to Sydney, Australia.


Michelle's passion as a community wellness educator can be found on CTV News Winnipeg Morning Show Live where she offers her expert wellness advice to viewers on "Living Well". You can also find Michelle on a variety of wellness podcasts, IGTV and with other social media influencers sharing her personal and professional story and offering her health and fitness expertise.


Michelle is a retired dancer and  bikini competitor with the World Natural Bodybuilding Federation. Michelle is a Certified Bodybuilding Judge with the WNBF and enjoys continuing being a part of the organization as a panel judge for physique competitions across Canada.


Michelle is happily married to the love of her life, Greg, and together they share their love of motorcycles, travelling the world, working out in their home gym and spending the beautiful Manitoba summers in cottage country. 



Michelle O'Brien is an accredited and practicing Kinesiologist, Nutrition & Weight Management Coach, Cardiac Rehabilitation Specialist and Personal Trainer with the Canadian Society for Exercise Physiology.


Michelle has been heavily  involved in the medical health and fitness industry for over 20 years. After graduating from the University of Winnipeg with her Bachelors in Kinesiology & Applied Health, Michelle became a Cardiac Rehabilitation Specialist where she worked with cardiac patients both in pre and post operative care in a medical fitness setting. Her cardiac rehabilitation background eventually led to working with bariatric patients, diabetes management, renal programming and weight management.

"As human beings we continue to grow and evolve in order to better ourselves inside and out. What is my goal? Simple. I want to continue to be a positive role model and healthy influence in this world. I want to continue sharing my own personal growth and experience, positive energy and personal success while helping others in their journey, whatever that might look like. I want to continue to help people transform their lives -- to cultivate a movement for people to believe in themselves enough to BE BOLD. BE BRAVE and to BE THEIR BEST SELF. My mission is to educate, support and motivate my clients by delivering a healthy living and disease prevention experience so that they may achieve optimal health from the inside out." 

- Michelle O'Brien 




  • Bachelor of Kinesiology & Applied Health, University of Winnipeg

  • CSEP Certified Personal Trainer

  • Certified Fitness Nutrition Coach

  • Certified Stress Management Coach

  • Certified Holistic Life Coach

  • Certified Pre & Post Natal Fitness Trainer, Fit-4-Two

  • Motivational Speaker

  • Published Health & Wellness Writer: Oxygen Magazine, Fitness Business Magazine

  • TRX, Indo-Row, Total Body Gym, Tai Chi Level 1, Spin & Zumba Certified

  • Dance Instructor & Creative Movement Specialist (ballet, folk)

  • Current BLS for HCP (C) & AED, Heart & Stroke Foundation

  • Advanced Cardiac Life Support Training, Seven Oaks Hospital

  • Certified WNBF Canada Judge, World Natural Bodybuilding Federation