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Michelle O'Brien is an accredited and practicing Holistic Health Coach, Fitness & Nutrition Specialist, Chronic Disease Prevention & Management advocate and Personal Trainer with the Canadian Society for Exercise Physiology.


Michelle has been heavily involved in the medical health and fitness industry for over 20 years. After graduating from the University of Winnipeg with her Bachelors in Kinesiology & Applied Health, Michelle became a Cardiac Rehabilitation Specialist where she worked with cardiac patients both in pre and post operative care in a medical fitness setting. Her cardiac rehabilitation background eventually led to working with bariatric patients, diabetes management, renal programming and weight management.

After discovering her passion for entrepreneurship Michelle embarked on opening her own medical fitness business, O'Brien Fitness. O'Brien Fitness is a local and online medical fitness business that offers personal training, virtual holistic wellness coaching and custom workout and nutrition design.


Michelle is a highly sought-after medical fitness expert. Many of her clients are physicians, medical specialists, fire & paramedic, police and other law enforcement. Her client base extends to schools, public health and one-on-one private client coaching. Michelle takes an interdisciplinary approach with other health care providers and collaborates with her clients' cardiologists, pulmonary specialists, chiropractors, naturopaths and physiotherapists. It is through her professional collaborations that she provides superior coaching, offering a Total Body Approach to the health and well-being of her clients.


O'Brien Fitness has been featured on the cover of the Spring 2018 Edition of Fitness Business Canada Magazine for her innovation in the Online Health and Wellness Coaching space. Michelle was again just recently featured in the Spring 2019 Edition for her success as a Global Online Coach. Michelle's diverse client roster extends from Vancouver, Canada down to Buenos Aires, Argentina to Frankfurt, Germany to Sydney, Australia.

Michelle's passion as a community wellness educator can be found on CTV News Winnipeg Morning Show Live where she offers her expert wellness advice to viewers on "Living Well". You can also find Michelle on a variety of wellness podcasts, IGTV and with other social media influencers sharing her personal and professional story and offering her health and fitness expertise.


Michelle is a retired dancer and  bikini competitor with the World Natural Bodybuilding Federation. Michelle is a Certified Bodybuilding Judge with the WNBF and enjoys continuing being a part of the organization as a panel judge for physique competitions across Canada.


Michelle is happily married to the love of her life, Greg, and together they share their love of motorcycles, travelling the world, working out in their home gym and spending the beautiful Manitoba summers in cottage country. 



  • Bachelor of Kinesiology & Applied Health, University of Winnipeg

  • Certified Personal Trainer, Canadian Society for Exercise Physiology

  • Certified Fitness Nutrition Coach, Spencer Institute

  • Certified Stress Management Coach, Spencer Institute

  • Certified Holistic Life Coach, Spencer Institute

  • Certified Pre & Post Natal Fitness Trainer, Fit-4-Two

  • TRX, Indo-Row, Spin & Zumba Certified

  • Dance Instructor & Creative Movement Specialist 

  • BLS for HCP (C) & AED, Pacific Medical Training

  • Advanced Cardiac Life Support, Seven Oaks Hospital

  • Certified Judge, World Natural Bodybuilding Federation


  • Fitness Business Canada Magazine, Spring 2019

  • Fitness Business Canada Magazine, Spring 2018

  • Muscle & Fitness Her Magazine, June 2018

  • Oxygen Magazine, May 2009

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